10 Reasons Why British Women Are Choosing Julie & Mary Jewellery
Over 20 Years of Tradition.
By Patricia Harrison · London, United Kingdom
Posted 4 October 2026 · 5 min read
Over the years, I've bought more jewellery than I care to admit. Some pieces looked beautiful in the shop but were never worn. Others felt uncomfortable, irritated my skin or lost their shine far too quickly.
At 68, I've learnt that finding jewellery you genuinely love wearing isn't always as simple as it seems.
What drew me to Julie & Mary was not just their jewellery, but the story behind their little London boutique.
These are the ten things I've come to value most when choosing jewellery, and why I felt their story was worth sharing.
Why Spend Money on Jewellery You Hardly Ever Wear?
I have bought plenty of jewellery over the years that looked lovely at first, only to end up forgotten in a drawer because it never quite matched my everyday outfits.
There is nothing more disappointing than spending money on something you barely wear.
What I love about Julie & Mary is that I never have to think twice about what to wear their jewellery with. It simply fits into my everyday life.
Because beautiful jewellery deserves to be worn, not forgotten.
Beautiful Jewellery Shouldn't Feel Heavy or Uncomfortable
Over the years, I have bought lovely earrings that looked beautiful but felt too heavy after just a few hours. The same goes for bracelets that feel too tight or necklaces that never seem to sit right.
There is nothing more frustrating than loving how a piece looks but not enjoying how it feels.
That is what I appreciate about Julie & Mary's approach. Simple, everyday jewellery that is made to feel comfortable, without getting in the way.
For me, the best jewellery is the kind I can wear all day without giving it a second thought.
Beautiful Jewellery Shouldn't Leave Your Skin Feeling Irritated
There is nothing quite like finding a lovely piece of jewellery, only to experience that familiar itching or redness after wearing it for a few hours. Whether it is earrings, necklaces, bracelets or rings, sensitive skin can turn something beautiful into a frustration.
Even the loveliest jewellery can quickly become a disappointment when your skin reacts badly to it.
As I've grown older, I've learnt that the materials matter just as much as the design. It is something I now pay much closer attention to when choosing jewellery.
These days, I would rather choose jewellery carefully than deal with the same irritation all over again.
‹›BeforeAfterAffordable Jewellery Shouldn't Lose Its Shine After a Few Weeks
A beautiful necklace, a lovely bracelet or a pair of earrings can feel like a wonderful little treat. But that excitement quickly fades when the colour starts wearing off and the shine disappears.
I've always believed you shouldn't have to spend a fortune just to find jewellery that stays looking lovely.
Over the years, I've learnt to look beyond the price tag and choose pieces I hope to enjoy for longer. After all, even an affordable little treat should feel worth the money.
5,000+ Women Have Chosen Julie & Mary — And Many Come Back for More
According to Julie & Mary, over 5,000 women have chosen their jewellery. Many bought pieces for their daughters. Their sisters. Their mothers. And plenty came back for another favourite — perhaps a necklace first, then earrings, then a bracelet.
When women return because they genuinely enjoyed what they chose the first time, that says more than any advertisement could.
Sometimes the Right Piece Makes You Feel Beautiful Again
As I've grown older, I've noticed how easy it is to stop making those little efforts for yourself. Some mornings, you simply put on whatever is comfortable and get on with your day.
But sometimes, adding a lovely necklace or a pair of earrings is enough to make me smile when I look in the mirror.
It is not about looking younger or impressing anyone. It is about feeling good in your own skin.
And at 68, I still believe those little moments of confidence are worth holding on to.
Jewellery Should Look Just as Beautiful In Real Life as It Does Online
We've all seen jewellery that looks absolutely stunning in photographs, only to feel disappointed when it arrives. The colour looks different, the finish isn't quite right, or it simply doesn't look as lovely as expected.
After a few disappointing purchases, you naturally become more careful about where you shop.
That is something I've learnt to appreciate about choosing jewellery. Beautiful photographs may catch your attention, but it is how a piece looks in real life that truly matters.
Buying Jewellery Online Shouldn't Feel Like a Gamble
Ordering jewellery online can sometimes feel like taking a chance. I've certainly had moments of wondering whether something would look as lovely in person as it did in the photographs.
That is why I find Julie & Mary's 30-day money-back guarantee so reassuring.
Knowing I have 30 days from receiving my order to request a return, in accordance with their returns policy, makes the decision feel a little easier.
It is a small reassurance, but one that makes a real difference to me.
There's Something Special About Jewellery Made with a Personal Touch
These days, so much jewellery is mass-produced that it can be difficult to find something that feels truly personal.
What I admire about Julie & Mary is their dedication to traditional craftsmanship. After more than 20 years, the sisters still believe that the little details matter.
It is lovely to see that some traditions are still worth holding on to.
Some Jewellery Becomes More Than Something You Wear
Some of my favourite pieces of jewellery remind me of people, places and moments I never want to forget. A simple necklace or bracelet can hold memories that mean far more than the piece itself.
There is something lovely about knowing that jewellery can become part of a family's story, passed down from mothers to daughters and even granddaughters.
For the first time ever, they're offering up to 70% off — while it lasts.
Over 20 years of memories.
30-Day Money-Back Guarantee · Free Shipping with Royal Mail · Secure checkout
“Thank you, Julie & Mary, for letting your jewellery be part of our lives for all these years.”
Patricia Harrison · London, UK© 2026 Patricia Harrison. All rights reserved. This is Patricia Harrison's personal account as a customer, shared here with the permission of Julie & Mary Jewellery · London, United Kingdom.